The Conversion Code Summit 2025
October 15–17, 2025
Crack the code to high-converting events, magnetic leads, and one-to-many sales—without feeling salesy.
Day 1 – The Millionaire Mindset: Break the habits holding you back from conversions that scale.
Day 2 – Leadflow & List-Building with AI: Fill your funnel with buyers, not just followers.
Day 3 – Speak to Sell: Master the stage—even if you’re not a “natural” salesperson.
If you’re already hosting events (or ready to) but you’re not seeing the ROI you should be… this summit is your missing link.
The Conversion Code isn’t about pitching harder or pushing more. It’s about learning how to:
Shift beliefs before the pitch
Tell stories that convert (without the cringe)
Use AI to find your best buyers on autopilot
And deliver from stage in a way that feels authentic—and closes like crazy
This isn’t theory. It’s the actual code behind the most profitable events, launches, and webinars being run today.
Get behind the scenes with elite speakers who’ve done it—and get the strategy to do it yourself.
Reserve Your Free Spot – Learn What the Top 1% Know About Selling Without Selling
Seats are limited. Access live trainings + free speaker gifts when you register now.
Day 1: The Millionaire Conversion Mindset
You don’t need more tactics—you need a new lens.
On Day 1, we’ll reset the foundation: identity, belief systems, and subconscious blocks that are silently sabotaging your sales.
Expect live coaching, mental rewiring, and powerful identity shifts that prepare you to receive bigger results.
What if your next 6-figure payday was one mindset shift away?
Day 2: AI, Leadflow, & List Building That Doesn’t Burn You Out
Most people are building audiences.
We’re building buyers.
Day 2 is all about front-end firepower:
How to use AI to find, filter, and follow-up with high-quality leads
Simple list-building systems that don’t rely on burnout or algorithms
Organic + paid strategies that attract buyers ready to say yes
No more content hamster wheel. No more DM chasing. Just scalable, smart demand generation.
Day 3: Speak to Sell – Without Sounding Salesy
You don’t need to “perform” to sell from stage.
You need the right story, the right structure, and a way to make your audience say yes before you pitch.
On Day 3, you’ll learn:
How to structure a talk that shifts beliefs and primes buyers
The secret to the repitch (where most of your revenue hides)
What to say and how to say it, so your energy turns into income
Whether you’ve spoken before or you’re secretly terrified, this day will change everything.
Meet the Speakers
Kyle Gray
"Three Stories To Double Your Sales Every Time You Speak"
In this session, we'll address some of the biggest mistakes even highly experienced speakers are making when presenting. Discover a new perspective on what to teach and how to tell stories in a way that naturally attracts your ideal clients, overcomes their objections and allows them to imagine what success will feel like with you.
Use your own story to create trust and connection with your audience and keep them engaged as you speak
How to teach to overcome big objections with stories before they arise in your customer leaving them wanting to buy from you.
Share teaching that separates and elevates you from your competition and naturally attracts your ideal customers.
Kyle Gray is a world-class presentation coach, story strategist and author who helps coaches, startups and executives use storytelling to better communicate their unique value, and improve sales with their audience. He combines timeless storytelling with cutting edge marketing to ensure you’ve got the right story to tell while presenting, on a sales call or in conversation, both online and offline.
Free Gift: AI Authority Story Creator
A custom GPT trained to help you create your next stage-ready story
Craft an Authority Story in minutes - Follow a guided series of questions to find and articulate a story tuned to your ideal client.
Timeless frameworks with your words - Discover how powerful your story can become with the help of simple frameworks.
Ann Hession
"Connection and Resonance — Sales and Marketing for people who are allergic to sales and marketing"
The most successful coaches, healers, and soulpreneurs aren’t necessarily the most gifted — they’re the ones who know how to connect and communicate. In this talk, Ann Hession shows how genuine, curious, authentic conversations not only bring in clients but also create the resonant messages that draw people to you like a magnet. Discover how connection becomes the heart and soul of your business—and the true key to growth.
Discover how authentic conversations create clients with ease
Learn to turn soulful conversations into resonant marketing messages
Connection is the heart, soul, and engine of growth
Ann Hession is a soulful sales expert, energy healer, and business coach who helps spiritual entrepreneurs sell with heart, not hustle. A Harvard-trained psychology grad, Ann blends strategy with deep inner work to help coaches and healers overcome sales resistance, embrace authentic selling, and grow thriving, purpose-driven businesses. Through her events and signature programs, she empowers mission-driven entrepreneurs to align with abundance and confidently step into their calling.
Free Gift: Soul'd! Live Online Event: Build the Business Your Soul Came Here to Create
Tired of trying to fit your intuitive, heart-centered gifts into business models, funnels, and "salesy" approaches that WEREN'T made for you, and will never really work for you?
There's a better way, the soulpreneur path -- at Soul'd you'll discover the authentic way of connection and magnetic attraction that allows you to create the business that fulfills your purpose, and pays you well for your life changing work!
Michael Neeley
"Leads, Lists & Leverage: What I Wish I knew When I started My Business"
One of those things that you just don't "get" until you get it, is the power of a strong email list and how to build one. In this talk, Michael will pull back the curtains, dispel a few myths, and put you on the path to mastering the biggest asset in your business - your email list.
You'll never really grow your list until you stop worrying about unsubscribes!
99% of your list will NEVER buy from you!
How capitalizing on that 99% can make you RICH!
Michael Neeley is a podcasting expert, bestselling author, and former professional actor who helps visionary entrepreneurs grow their audience and impact through the power of podcasting. With six successful shows under his belt—including Consciously Speaking and The Podcast Guy—Michael blends performance mastery with real-world strategy. As founder of The Authority Academy and The Infinite List, he trains heart-centered leaders to build authority through speaking, summits, and podcasting that converts.
Free Gift: The Ultimate Lead Magnet Playbook
Have you ever had a fridge magnet that just wouldn’t seem to stick? It had just lost all of its magnetic power (if it ever had any to begin with). Well… business lead-magnets can behave the same way!
Does yours have the magnetism you need? Is it still attracting your ideal clients?
Grab The Ultimate AI Lead Magnet Playbook today and learn how to:
Create a free gift that will have your ideal customers jumping in line to get it!
Craft a title that cranks up your conversions better than ever before!
Avoid the one flaw that will keep your list small (and your bank account smaller)!
And more!
If your list is the lifeblood of your business, then a hot lead-magnet is the infusion your business needs! Get this free Playbook to grow your list now!
Alexander Ford
"The Moment"
Alexander reveals why forcing yourself through business strategies you hate is the constraint holding you back from success. Instead of abdicating your power to gurus and agencies, you'll discover a scientific approach to behavior that aligns your business with your natural desires—turning work into play. When you stop asking "what should I do?" and start asking "what do I want?" everything shifts: your marketing becomes magnetic, your sales feel like service, and your team actually wants to help.
Stop putting what you want behind what you don't
Transform your identity to transform your results
Lead from purpose, not from pain
Alexander is a behavioral psychology expert and entrepreneur who helps leaders stop marketing from misalignment and start building businesses rooted in truth. After earning and losing millions by following other people’s playbooks, he discovered that most entrepreneurs struggle not from lack of strategy—but from building around tasks they secretly resent. His science-backed approach helps visionaries lead from personal transformation, sell with integrity, and create aligned, purpose-driven growth that actually feels good.
Free Gift: Values Determination Exercise
Learn to build a life and business based on what you want, instead of what you don’t.
Distinguish between activities that energize you AND the ones that drain you. Discover why willpower fails you, why pushing through tasks and goals isn’t the solution, and how to structure your business around what naturally fuels you.
Eliminate the constant internal battle that exhausts every unsuccessful entrepreneur and identify your values hierarchy – a list of what’s most important to you, ranked from most to least important, that will become your decision-making filter for every business choice moving forward.
Christie Ruffino
"From Pages to Profits: 3 Simple Shifts to Monetize Your Book and Build a Thriving Business"
In this talk, Christie Ruffino reveals how to turn your book into a business-building asset. Discover the three simple shifts that will help you monetize your book, attract ideal clients, and create a thriving business. Whether you're a seasoned author or just starting to write, you’ll discover how to leverage your story, expertise, and a great book to position yourself as an authority and sell high-ticket offers with ease.
Own Your Signature Story
Leverage Your Genius Zone
Stop Hustling for Leads
Christie Ruffino is a business strategist, bestselling author of 19 books, and podcast host who helps entrepreneurs package their story and expertise into profitable legacy programs. With over two decades of experience and 3,000+ clients served, Christie specializes in turning wisdom into wealth—without trading hours for dollars. She’s known for helping purpose-driven leaders create impact, income, and a business they love. Offstage, she’s a Harley-riding grandma with a need for speed and zero interest in skydiving.
Free Gift: Profitable Book Template & Prompts: Turn Your Book into a Lead Generation Machine
The Profitable Book Template & Prompts is your step-by-step guide to turning your book into a client-attracting machine. With 20 simple prompts, you’ll learn how to craft, position, and monetize your book so it builds authority, grows your list, and leads readers straight into your high-ticket offers.
Darla LeDoux
"Retreat Alchemy: How small retreats can earn big money and transform your world"
Discover the secret power of intimate retreats to amplify your impact, deepen client results, and grow your revenue in aligned, joyful ways. In this session, Darla LeDoux will share how small, intentional gatherings can become the most transformational—and profitable—part of your business. You’ll learn why retreats are a catalyst for both personal and professional evolution, and how hosting them can shift not only your income, but also the way you experience your own leadership and life.
How small retreats can earn you more than big events
Why so many people shy away from retreats, and even advise others not to consider retreats in their business model -- and how to trust your calling.
Your Sourced Magic -- the key to a potent retreat that has you stand out as a leader from the sea of other people who 'do what you do'.
Darla LeDoux is a transformational retreat leader and bestselling author of Shift the Field & Retreat and Grow Rich. Founder of Sourced, she guides coaches, consultants, and healers to offer and deliver deep transformational work with their magical gifts – especially through groups and retreats. With a background as a chemical engineer at Procter & Gamble, Darla combines practical expertise with deep intuitive insight to help clients harness their Sourced Magic, the unique way Source works through them in service of transformation.
Free Gift: The Ultimate 57-Point Checklist for World Class Transformational Retreats
Ready to lead retreats that actually transform lives—and scale your business beyond 1:1 work? This proven checklist walks you through every essential piece: from pricing and venues to crafting powerful containers for deep client breakthroughs. With 100+ retreats and $7M in retreat revenue, this guide was made for soul-led entrepreneurs who want to lead with magic, impact, and integrity—without guessing their way through the process.
Carson Cooper
"Make Your Message a Movement"
In this session, Carson Cooper reveals how to turn your message into a movement using his Frequency First process—aligning your energy, business, and systems so profit and impact grow together. You’ll learn how to scale authentically and sustainably, creating a business that doesn’t just generate revenue but transforms lives and leaves a legacy.
Discover your subconscious language patterns that create instant resonance.
Align voice, vision, and frequency for authentic authority.
Position your message to convert clients without force or pressure.
Carson Cooper is the founder of Elevate Academy, helping leaders turn their message into a movement. With a Master’s in Conflict Resolution, 16+ certifications, and the Presidential Lifetime Achievement Award, he bridges business, spirituality, and transformation. He’s trained leaders at Kaiser Permanente and built a multi–7-figure business, generating over $10M in sales. Carson is known for showing entrepreneurs how frequency drives profit and legacy.
Free Gift: Frequency First Brand Voice Guide
The Frequency First Brand Voice & Positioning Guide gives you the structure, prompts, and subconscious-language patterns to translate your soul signal into messaging that sells. You’ve already found your frequency, activated your movement, and clarified your business systems — now it’s time to anchor all that into words that convert.
This strategic, subconscious-aligned system helps you:
Extract your soul language from your Frequency First blueprint
Position yourself as the embodied leader your clients are waiting for
Speak directly to the unconscious fears, desires, and needs your audience hasn’t yet named
It’s not just another branding worksheet — this is the exact messaging process used to generate over $10 million in transformation-based offers. For leaders who want to do more than market offers — this is your messaging mirror.
Claim Your Free Pass to the Conversion Code Summit
Join live, learn from top experts, and walk away with real strategies to increase sales—without pushing, discounting, or burnout.
